Data Protection

Last updated: 03/12/25

Kraken Bay is committed to protecting your personal information and handling all data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and any other applicable laws. When you use our website, place an order or contact us, you trust us with your information and we take that responsibility seriously.

We collect only the information necessary to process orders, deliver products, manage customer accounts, provide support and maintain the security and performance of our website. All personal data is stored securely and accessed only by staff who require it to carry out their duties. We use technical and organisational measures to protect your data from loss, misuse, unauthorised access or disclosure.

Your information may be shared with trusted service providers who assist us with payments, delivery, analytics, IT hosting or customer support. These partners are carefully chosen and are required to handle your data in accordance with strict confidentiality and security standards. We never sell personal data to third parties and we do not share information unless it is necessary for the operation of our business or we are legally obliged to do so.

You have the right to request access to the personal information we hold about you, to correct inaccurate details, to request deletion of your data where appropriate, and to object to or restrict certain types of processing. You may also request a copy of your data in a portable format. To exercise these rights, you can contact us at support@krakenbay.co.uk and we will respond in accordance with statutory timeframes.

We retain personal data only for as long as it is needed for the purpose it was collected, including order fulfilment, customer service, accounting requirements and legal compliance. Once data is no longer needed, it is securely deleted or anonymised.

Kraken Bay may update this Data Protection Statement from time to time to reflect changes in legislation, improvements in our systems or adjustments to our internal processes. The date at the top of the page will always indicate the most recent version. If you continue to use the website after changes are published, you are accepting the updated statement.

If you have any questions about how your data is used or wish to make a request under UK GDPR, please contact us at support@krakenbay.co.uk and we will be happy to help.